Agent Link, a full-service marketing and public relations firm serving insurance agents and insurance marketers, has published a free reference eguide, “Effective Marketing for Real Results: A Reference eGuide for the Intelligent Insurance Marketer.”

“In difficult financial times, many insurance companies tend to underspend on marketing, so as a firm dedicated to servicing the industry’s agent recruitment needs, we developed this reference eguide as a resource tool to educate our industry,” said Senia Gramajo, president, Agent Link. “Application of the marketing principles spelled out in this eguide will increase your business because they are the same principles we follow on behalf of our clients, and we get results for them. These marketing concepts are applicable to every business, so we encourage anyone who has an interest in marketing to obtain this free resource.”

Topics discussed in the marketing reference eguide include multimedia marketing, market research, social media, online marketing, direct mail, graphic design, copywriting, calls to action, variable data printing, PURLS, web videos, and the importance of marketing consistency and marketing budgets. The comprehensive and concise eguide “Effective Marketing for Real Results: A Reference eGuide for the Intelligent Insurance Marketer” can be obtained by visiting http://www.agentlinkmarketing.com/free-marketing-eguide/

At a time when many insurance marketers sought innovative ways to keep their business afloat during the recession, Agent Link produced tens of thousands of leads for their clients who comprise both large and small insurance marketing organizations and insurance companies utilizing the multimedia marketing tools described in the reference eguide. At the same time, their online publication, Agent eNews, became one of the leading educational resources for insurance agents in the U.S.

About Agent Link:

Agent Link is a full-service insurance marketing and consulting firm serving insurance marketing organizations, insurance carriers, insurance agents and industry vendors. Using market research and with a team of experienced professionals, Agent Link offers a wide range of services and specializes in helping clients with their insurance agent recruitment through email marketing to insurance agents, direct marketing to insurance agents and telemarketing to insurance agents. The company also provides life insurance agent lists, annuity insurance agent lists and health insurance agent lists. Agent Link has been recognized for their campaigns integrating multimedia channels that deliver high-quality leads tailored to their clients’ needs so they can recruit quality agents. For more information, visit www.agentlinkmarketing.com.

Tampa, FL – Agent Link, a full-service marketing and consulting firm serving insurance marketers and insurance agents, has taken an active role in major industry conferences across the country by delivering informative presentations and setting up exhibits in order to share their marketing expertise with top insurance professionals looking to recruit quality agents.

Agent Link shared its marketing know-how with the attendees of the National Brokerage Agencies, Inc. (NBA) Fall Meeting, the ICMG (Inter-Company Marketing Group, Inc.) National Meeting in Phoenix, Arizona, and in the Leadership Forum in Lake Mary, Florida. The purpose was to provide guidance on recruiting insurance agents.

Senia Gramajo, the President of Agent Link with 15 years of marketing and consulting experience, brings her background and expertise into her presentations discussing the fundamentals of marketing as well as the proper uses of public relations tools such as social media. Two of Agent Link’s top marketing consultants, Duane Kirkland and Julie Lahm, used their insider knowledge of direct marketing to educate insurance executives at Agent Link’s booths to help them with insurance agent recruitment.

Regarding Gramajo’s presentation at the NBA Fall Meeting, the NBA’s President, Ron Vanden Hoogen, said, “The presentation was well-planned, well-presented, and easily understood by all. Agent Link is very well-recognized, and in my opinion, working in an area of the industry where their services and professional assistance are needed.” Jean Yerrington, the Executive Director of the NBA, said, “It was all excellent. Senia did a great job.”

“An understanding of PR and marketing is vital in this industry,” said Gramajo. “We were happy to offer some guidance, and many of the attendees approached us afterward expressing their gratitude.” Vanden Hoogen went on to say, “Agent Link was extremely well-received. From what I understand, a significant amount of NBA members have gone on to use Agent Link for their marketing since the meeting. “

According to Gramajo, Agent Link will continue to share its marketing expertise with presentations at many other top industry events throughout the rest of 2012.

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About Agent Link:

Agent Link is a full-service insurance marketing and consulting firm serving IMOs, FMOs, MGAs, BGAs, insurance marketers, insurance carriers, insurance agents, and industry vendors. Using market research and with a team of experienced professionals, Agent Link offers a wide range of services and specializes in helping clients with their insurance agent recruitment through email marketing to insurance agents, direct marketing to insurance agents, and telemarketing to insurance agents. The company also provides life insurance agent lists, annuity insurance agent lists, and health insurance agent lists. Agent Link has stood out for its cross-marketing campaigns integrating high-powered multimedia channels to deliver high-quality leads tailored to their clients’ needs so they can recruit quality agents. For more information, visit http://www.agentlinkmarketing.com.

Tampa, FL — Agent Link, a full-service insurance marketing and consulting firm serving insurance carriers, marketers and agents, participated in some of the top industry conferences across the country where the company’s expert staff spoke to top insurance professionals on the subjects of PR and marketing. President Senia Gramajo called the meetings “a huge success.”

The events Agent Link recently attended include the Broker’s Health Insurance Network, Inc. (BHINI) Meeting, Inter-Company Marketing Group (ICMG) Annual Meeting, 30th Annual Meeting of the National Association of Independent Life Brokerage Agencies (NAILBA), and the National Brokerage Agencies, Inc. (NBA) Fall Meeting.

According to Agent Link’s President, Senia Gramajo, the meetings provided valuable learning and networking activities as well as the opportunity to talk to insurance carriers and marketers about the fundamentals of effective public relations and marketing. “It was a pleasure meeting so many insurance marketers in the insurance business,” said Gramajo. “We look forward to participating in more of the top industry events in 2012!”

With its team of experienced professionals—copywriters, designers, and marketing consultants—Agent Link had a lot to offer attendees, providing them information on the proper uses of public relations, marketing, and sales in insurance agent recruitment. “An understanding of PR and marketing is vital in this industry,” said Gramajo. “We were happy to offer some guidance on recruiting insurance agents, and many of the attendees approached us afterward expressing their gratitude.”

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Agent Link:

Agent Link is a full-service insurance marketing and consulting firm serving IMOs, FMOs, MGAs, BGAs, insurance marketers, insurance carriers, insurance agents, and industry vendors. Using market research and with a team of experienced professionals, Agent Link offers a wide range of services and specializes in helping clients with their insurance agent recruitment through email marketing to insurance agents, direct marketing to insurance agents, and telemarketing to insurance agents. The company also provides life insurance agent lists, annuity insurance agent lists, and health insurance agent lists. Agent Link has stood out for its cross-marketing campaigns integrating high-powered multimedia channels to deliver high-quality leads tailored to their clients’ needs so they can recruit quality agents. For more information, visit http://www.agentlinkmarketing.com.

Tampa, FL — Agent Link, a full-service insurance marketing and consulting firm serving insurance marketers and insurance agents, has completed a remarkable 2011 during which it emerged as one of the leading and fastest-growing companies in its field.

“What really made this an incredible year and what sets us apart from others in our industry is the results we’ve been able to produce for our clients,” said Senia Gramajo, President of Agent Link. “With our cutting-edge database, which is the most comprehensive and up-to-date in the U.S., and our utilization of solid market research, we’ve been able to go above and beyond our clients’ needs in terms of targeting and reaching high-quality producers.”

In 2011, Agent Link saw an expansion rate of nearly 6X the previous year. At a time when many insurance marketers were looking for new ways to keep their business afloat due to the economic setbacks precipitated by the recession, Agent Link produced tens of thousands of leads for their clients which comprise both small and large IMOs and insurance companies. At the same time, their publication, Agent eNews (www.agentenews.com), became one of the leading resources for insurance agents in the U.S.

“Agent Link has the best team in the business. Our copywriters, designers, marketing consultants, and sales staff know the insurance industry from the inside out and are specialists with years of experience in their respective areas of expertise,” said Gramajo. “There’s no question that with our expertise and experience, 2012 will be our best year yet.”

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About Agent Link:

Agent Link is a full-service insurance marketing and consulting firm serving IMOs, FMOs, MGAs, insurance companies, industry vendors, and insurance agents. Using market research and with a team of experienced professionals, Agent Link offers a wide range of services and specializes in helping clients with their insurance agent recruitment through email marketing to insurance agents, direct marketing to insurance agents, and telemarketing to insurance agents. The company also provides life insurance agent lists, annuity insurance agent lists, and health insurance agent lists. Agent Link has stood out for its cross-marketing campaigns integrating high-powered multimedia channels to deliver high-quality leads tailored to their clients’ needs so they can recruit quality agents. For more information, visit http://www.agentlinkmarketing.com.